It is commonly accepted by business leaders that inclusive and authentic marketing is critical to connect with today’s consumers.

In the article titled Why Authentic Marketing Is Crucial for Corporate DEI Commitments by Shelley Willingham posted on forbes.com, the author encourages marketing professionals to partner with a company’s DEI leaders to develop stories and strategies that  shows how they put their commitment to diversity, equity, and inclusion into action. Willingham states ”All of these authentic stories reveal an organization’s real identity, and that’s what can resonate with consumers and create lasting loyalty.”

The key theme in this article is that for marketing campaigns to be meaningful they must reflect authentic messages and experiences rather than create an “illusion of inclusion”.

This article is a perfect read for any business leader and marketing professional who is committed to using authentic stories and experiences to market their brand. 

To read this article, click here.