“Prioritize inclusive marketing through thoughtful language, visuals, social media, and strategies to ensure you’re reaching as wide an audience as possible in a way that properly reflects your company’s values”. This takeaway is featured in the blog titled 7 Ways to Create an Inclusive Marketing Strategy by Caroline Cox, Content Marketing Manager at HawkSEM. 

According to Cox creating an inclusive marketing strategy starts with looking at the demographics of the current and potential customer/client base and determining whether they can see and feel themselves in your brand. In addition, Cox stresses that the cornerstone of any inclusive marketing strategy is knowing the difference between diversity, equity, and inclusion. Inclusive language and visuals are a critical component to any ad campaign. There are several helpful tips in this blog.

To view this blog, click here.