What’s New: Making Products and Marketing Accessible for All

In the blog titled 3 Keys For Making Products And Marketing For All featured on forbes.com the author Mohanbir Sawhney focuses on the importance of universal design, inclusive design and inclusive marketing to making products accessible to all.

The first step in making products accessible to all is designing to appeal to the largest population of consumers without needing adaptation. This is “universal design,” which challenges designers to think more carefully about how to create a product that can be used by the largest number of people. 

Inclusion in marketing is the opposite of “diversity marketing” that focuses on differences. Inclusive marketing seeks to reach as many people as possible to get them involved. In 

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