Seven Ways Retailers Should Work to Create a More Inclusive Shopping Experience in their Stores

Mita Mallick, Head of Diversity and Inclusion at Unilever, shares professional knowledge and lived experience to present a business case for more inclusive shopping experiences. 

Mallick presents ways to create a shopping experience for all customers including the following:

• hire staff that represents your customers;

• create and implement a zero-tolerance policy;

• launch a supplier diversity program to ensure diverse on-shelf representation;

• improve diverse representation in store image; and

• address customer feedback immediately.

To read this blog featured in Business Insider, click here.