Seven Ways Retailers Should Work to Create a More Inclusive Shopping Experience in their Stores
Mita Mallick, Head of Diversity and Inclusion at Unilever, shares professional knowledge and lived experience to present a business case for more inclusive shopping experiences.
Mallick presents ways to create a shopping experience for all customers including the following:
hire staff that represents your customers;
create and implement a zero-tolerance policy;
launch a supplier diversity program to ensure diverse on-shelf representation;
improve diverse representation in store image; and
address customer feedback immediately.
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