What’s New: Authentically Inclusive Marketing

“Marketers can help their organizations not only hone their messaging but also support a company’s transformation to a more equitable, diverse, and inclusive organization, thereby underpinning their brand messaging with authenticity.” This insightful conclusion is featured in the article titled Authentically Inclusive Marketing featured in Deloitte Insights. Authors Christina Brodzik, Nathan Young, Sarah Cuthill and Nikki Drake discuss three ways that marketers can support organizations to authentically keep their “promises” to champion diversity, equity, and inclusion including:

• teams, suppliers, and partners of an organization must be perceived authentic by customers and clients.

• the diverse voices of their market need to be brought together in a way to influence the direction, priorities, and performance of the organization.

• the commitments to diversity, equity and inclusion must be rooted in measurable outcomes.

This article is a must read for marketers and inclusive leaders. It is an eight-minute read and well worth the investment of time. 

To view this article, click here.