What’s New: DEI Strategy for Social Media

Social media provides corporations and businesses with a unique opportunity to interact with consumers and showcase their commitment to diversity, equity, and inclusion. 

In the article titled 5 Tips to Show an Authentic Commitment to Diversity, Equity, and Inclusion on Social Media posted on The Diversity Movement website. As a marketing campaign specialist, the author Allison Bennett provides five tips for developing a long-term DEI strategy for social media including:

• Do: Determine how your brand fits into the conversation

• Don’t: Keep it surface level

• Do: Amplify diverse voices

• Do: Create inclusive social media content

• Don’t: Work in a silo

For each of these tips the author provides practical strategies that will be helpful to experienced and aspiring social media professionals. 

To read this article, click here.